There's a very clear primary and secondary at the top of the page, although the lack of secondary navigation makes getting around confusing, especially for such a big site. I think the old site used to have secondary navigation, so it does feel missed.
Architecture
The architecture is fairly deep, but the primary categories are very clear so it subdivides the site effectively. The one exception is the support page, where the different subnavigations seem all
The architecture is fairly deep, but the primary categories are very clear so it subdivides the site effectively. The one exception is the support page, where the different subnavigations seem all
Content/Typography
In places that are more text heavy, the site uses weight to show importance with respect to headers. In the mac section, there is an emphasis on size as well to indicate importance, while the headers in the store section sidebars also use colored backgrounds to indicate that they are important.
Product description sites are fantastically laid out. There's a great mix of text and photos, about half and half, and a lot of space around everything so there's enough room for descriptions but it never feels crowded or dry.
In places that are more text heavy, the site uses weight to show importance with respect to headers. In the mac section, there is an emphasis on size as well to indicate importance, while the headers in the store section sidebars also use colored backgrounds to indicate that they are important.
Product description sites are fantastically laid out. There's a great mix of text and photos, about half and half, and a lot of space around everything so there's enough room for descriptions but it never feels crowded or dry.
Grid/structure
The site divides the page up well, and the boxes aren't especially distracting in themselves. However, there does seem to be too many mini navigation bars, so the site feels a little overloaded on pages like the store one.
The site does an excellent job of keeping the layout consistent between pages, with the centre highlighting key parts and the sides giving a navigation for the rest of the section.
The site divides the page up well, and the boxes aren't especially distracting in themselves. However, there does seem to be too many mini navigation bars, so the site feels a little overloaded on pages like the store one.
The site does an excellent job of keeping the layout consistent between pages, with the centre highlighting key parts and the sides giving a navigation for the rest of the section.
Iconography/imagery
There's a fair amount of imagery, and the product pictures are clear and great at highlighting what the text is saying. There's a mix of photos and application icons that are repurposed. The icons might only be clear to people who already use the products, but they liven up the look regardless.
There's a fair amount of imagery, and the product pictures are clear and great at highlighting what the text is saying. There's a mix of photos and application icons that are repurposed. The icons might only be clear to people who already use the products, but they liven up the look regardless.
Color Palette
Color palette is very uniform. There is priimarily grey and white, with the grey gradient being especially common for headers and the like. However, there is some blue gradient, particularly in the store section, which doesn't clash, but does seem very arbitrary.
Color palette is very uniform. There is priimarily grey and white, with the grey gradient being especially common for headers and the like. However, there is some blue gradient, particularly in the store section, which doesn't clash, but does seem very arbitrary.
Site Focus
The site is primarily aimed at showcasing products, and it is good at doing that. Even though I think there are too many sidebars, the main section highlights key products well, with the photography making it easy to spot what you are looking for.
The site is primarily aimed at showcasing products, and it is good at doing that. Even though I think there are too many sidebars, the main section highlights key products well, with the photography making it easy to spot what you are looking for.
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